Page 133 - CAVIAR GUIDE

Cru Caviar – Italian Terroir Meets

Caviar Mastery

Cru Caviar is an Italian luxury brand created by the Caviar Varieties – The brand offers classic caviar
Bettinazzi family, who have practiced aquaculture for types including Beluga, Royal, and Imperial, known
three generations. Since the 1990s they have specialized for their refined taste and texture.
in sturgeon farming and caviar production, combining Specialty Products – Beyond traditional caviar, Cru
artisanal tradition with innovative methods. The brand also produces caviar butter, crunchy dried caviar, and
highlights the concept of “Cru,” showing how each farm’s caviar bottarga, showcasing its innovative spirit.
unique environment shapes the taste and character of the Processing Style – Using the malossol method, caviar
caviar. is lightly salted to preserve natural flavors, pearl
Origin & Philosophy integrity, and nuanced aromas.

Generational Expertise – The Bettinazzi family began Reputation & Market Use
fish farming in 1972 and gradually focused exclusively Chef’s Choice – Cru Caviar is served in fine dining
on sturgeon and caviar, developing deep knowledge restaurants, including those with Michelin stars, and is
and mastery of the craft. recognized as one of Italy’s leading Beluga producers.
Cru Concept – Borrowed from winemaking, “Cru” Experiential Tourism – The farms host visitors for
emphasizes terroir. Each farm, with its soil, water, and tastings and immersive experiences, offering a direct
microclimate, imparts subtle differences to the caviar, connection to the origin of the caviar.
making each selection distinctive. Sustainability – The company prioritizes environmental
Tradition & Innovation – Under the guidance of care, uncontaminated waters, and full traceability.
experienced caviar masters, Cru blends artisanal Certification ensures that all production respects
handling with modern technology to guarantee international standards for sturgeon protection.
consistency, freshness, and refinement. Location: Veneto & Lombardy Regions, Italy
Production, Farms & Products Signature Styles: Beluga, Royal, Imperial; plus Caviar
Farm Network – Cru operates four farms between Veneto Butter, Crunchy Caviar, Bottarga

and Lombardy, spanning about 20 acres of pristine water
and natural landscapes. Sturgeon are raised from egg to
maturity in clean, controlled environments.

133 Caviar Guide | Special Edition Italy